Are you a product based business who’s constantly struggling to take what’s being thrown out in the marketing world and apply it to your business? Well, today’s post is just.for.you.
How to Use Sales Funnels for Product-Based Businesses
Sales Funnels basically have 2 basic steps:
- Give them a free thing.
- Pitch to them.
Seriously, that’s it.
Now, everyone does sales funnels differently and I personally love a good, nurtured funnel so the sales doesn’t feel cold and people realize they’re buying from a person. So, for this, here’s the general process:
- Ultra free content.
This is something like a Blog Post or a Facebook Live that they do NOT have to give their email address to take part in.
After going through the content in step 1, this is something free (usually a guide or PDF) relevant to the subject and your eventual pitch, but something they have to enter their email address (aka, subscribe) to get.
- Nuture Sequence.
A series of emails where you let the subscriber get to know you and your business AND you get to know them. This is a “no pitch zone” and truly a time for them to get to “know, like and trust” you more.
- Nurture the sale.
Now, you’ll start priming the subscriber to be sold to and convincing them of the fact that they need what you’re selling.
- Ultra free content.
Depending on your business type and sales type, your structure could even look like this:
- Free thing.
- Immediately pitched “trip wire” (cheap thing they can buy that’s relevant).
- Immediately pitched offer.
An example with a product-based shop:
- You sell handbags.
- You write a blog post about the new fall fashion (outfits, boots, etc).
- When they read the post, they can also download a free checklist to make sure they’ve got all of the essentials to look AWESOME this fall (your handbag included on this checklist, of course).
- They’re now on your list and going down your funnel.
- Let them get to know you; write them emails about you and your company, prompt them to take action and reply back, etc etc.
- Start turning their attention towards the sale.
- Talk about how your handbags really accent their fall outfits.
- Then pitch your product.
- Maybe even offer a free shipping code or discount of some sort.
SO, y’all, that’s all. That’s what goes into a sales funnel for a product-based business…it’s SO easy.